Question 1

___________________ occurs when people are influenced by incidental cues.

Accepted Answer

A)   The central route to persuasion
B)   The peripheral route to persuasion
C)   The fundamental route to persuasion
D)   None of the choices are correctE) A) and B)
F) A) and C)

Question 2

Why might a Canadian male hockey fan respond differently to a message about hockey depending on whether the message comes from a female sportswriter or from Don Cherry?

Accepted Answer

A)   Don Cherry is more attractive to the hockey fan than the female sportswriter.
B)   Don Cherry is more trustworthy to the hockey fan than the female sportswriter.
C)   Don Cherry is more similar to the hockey fan than the female sportswriter.
D)   All of the choices are correct.E) B) and D)
F) A) and B)

Question 3

People who are motivated and able to think through an issue are best persuaded by

Accepted Answer

A)   central route processing.
B)   peripheral route processing.
C)   heuristic route processing.
D)   the elaboration likelihood model.E) C) and D)
F) B) and D)

Question 4

Good persuasion is called ____________; bad persuasion is called _____________.

Accepted Answer

A)   the illusion of invulnerability; the availability heuristic
B)   education; propaganda
C)   the vivid appeal; emotion-arousing appeal
D)   propaganda; educationE) All of the above
F) C) and D)

Question 5

For minor issues, the impact of a persuasive appeal is likely to increase with

Accepted Answer

A)   novelty.
B)   complexity.
C)   emotional intensity.
D)   repetition.E) All of the above
F) B) and C)

Question 6

For people who think carefully about issues, persuasion

Accepted Answer

A)   depends on the strength or cogency of the arguments.
B)   depends on their own cognitive responses to the persuasive appeal.
C)   does not depend much on the expertise of the source of the persuasive appeal.
D)   all of the choices are correct.E) B) and D)
F) None of the above

Question 7

Research on attitude inoculation suggests that religious educators are wise to avoid

Accepted Answer

A)   the two-step flow of communication.
B)   forewarning followers that outsiders will question their beliefs.
C)   using charismatic leaders to attract new converts.
D)   creating a "germ-free ideological environment."E) A) and B)
F) C) and D) D

Question 8

If your audience includes those with or those who will be exposed to opposing views, you should _______________ to be persuasive.

Accepted Answer

A)   offer a two-sided appeal
B)   offer a one-sided appeal
C)   offer yet one more view that has not been considered yet
D)   none of the choices are correctE) A) and B)
F) A) and C)

Question 9

When would it be best to present your persuasive appeal to an audience in a good mood versus one in a bad mood? Why?

Accepted Answer

It would be best to present your persuas...

Question 10

Cults like the Unification Church and Jim Jones's People's Temple typically recruit and retain members by exploiting

Accepted Answer

A)   the sleeper effect.
B)   the foot-in-the-door phenomenon.
C)   the recency effect.
D)   attitude inoculation.E) B) and C)
F) A) and D) B

Question 11

________________ audiences are more persuaded by _______________.

Accepted Answer

A)   Well-educated; rational appeals
B)   Uninvolved; how much they like the communicator
C)   Highly involved; reasoned arguments
D)   All of the choices are correctE) A) and C)
F) C) and D)

Question 12

In the central route to persuasion, what are the three factors that decrease counter-arguing?

Accepted Answer

In the central route to persuasion, as d...

Question 13

Folie à deux is a French phrase that refers to

Accepted Answer

A)   reinforcing each other's aberrant thinking.
B)   a beautiful sunny day.
C)   conformist attitude.
D)   tactics of persuasion.E) None of the above
F) A) and B)

Question 14

Analytical people are to _____________ as image-conscious people are to _______________.

Accepted Answer

A)   central route persuasion; peripheral route persuasion
B)   the primacy effect; the recency effect
C)   life-cycle explanation; generational explanation
D)   personal influence; media influenceE) None of the above
F) A) and C)

Question 15

Two primary components of credibility are

Accepted Answer

A)   confidence and attractiveness.
B)   confidence and trustworthiness.
C)   expertise and trustworthiness.
D)   expertise and similarity.E) B) and D)
F) A) and D)

Question 16

Farquhar and Maccoby tried to reduce frequency of heart diseases among middle-aged adults in three small California cities. After one, two, and three years the high-risk people in Tracy were

Accepted Answer

A)   20% less at risk than before.
B)   just as much at risk as before.
C)   40% less at risk than before.
D)   60% less at risk than before.E) A) and B)
F) C) and D)

Question 17

What are the primacy and recency effects? Which is most effective and when?

Accepted Answer

The primacy and recency effects are psychological phenomena that describe the tendency for people to better remember information that is presented at the beginning (primacy) and end (recency) of a list or sequence.

The primacy effect occurs when people are more likely to remember items that are presented at the beginning of a list. This is thought to be because these items have more time to be encoded into long-term memory and are therefore more easily retrieved.

On the other hand, the recency effect occurs when people are more likely to remember items that are presented at the end of a list. This is thought to be because these items are still in short-term memory and are therefore more easily accessible.

Both effects have been studied extensively in the field of cognitive psychology, and it is generally accepted that the primacy effect is more powerful and longer-lasting than the recency effect. However, the recency effect can be more influential in situations where there is a delay between the presentation of the information and the recall, as the items at the end of the list are still fresh in the individual's memory.

In practical terms, the primacy effect is most effective when trying to make a lasting impression or when presenting important information that you want people to remember in the long term. On the other hand, the recency effect can be more effective in situations where immediate recall is required, such as in a short-term memory task or when making a final argument in a persuasive speech.

Question 18

In a study by Miller and colleagues, people who listened to tape-recorded messages on topics like "the dangers of drinking coffee" rated fast speakers as being _____ than slow speakers.

Accepted Answer

A)   less objective
B)   less intelligent
C)   more believable
D)   more manipulativeE) All of the above
F) B) and C)

Question 19

An automobile manufacturer who produces advertisements associating its cars with a young, attractive family enjoying picnics is most clearly using

Accepted Answer

A)   central route persuasion.
B)   peripheral route persuasion.
C)   two-step flow of communication.
D)   social implosion.E) C) and D)
F) All of the above

Question 20

Perceptions of trustworthiness can be increased by

Accepted Answer

A)   giving direct eye contact to one's audience.
B)   telling the audience your intent to persuade.
C)   arguing in a straightforward way for one's own self-interest.
D)   arguing for the position the audience expects of you.E) None of the above
F) A) and B)

Exam 5: Persuasion

___________________ occurs when people are influenced by incidental cues.

Correct Answer
verified

Why might a Canadian male hockey fan respond differently to a message about hockey depending on whether the message comes from a female sportswriter or from Don Cherry?

Correct Answer
verified

People who are motivated and able to think through an issue are best persuaded by

Correct Answer
verified

Good persuasion is called ; bad persuasion is called _.

Correct Answer
verified

For minor issues, the impact of a persuasive appeal is likely to increase with

Correct Answer
verified

For people who think carefully about issues, persuasion

Correct Answer
verified

Research on attitude inoculation suggests that religious educators are wise to avoid

Correct Answer
verified
D

If your audience includes those with or those who will be exposed to opposing views, you should _______________ to be persuasive.

Correct Answer
verified

When would it be best to present your persuasive appeal to an audience in a good mood versus one in a bad mood? Why?

Correct Answer
Answered by ExamLex AI
It would be best to present your persuas...
View Answer

Cults like the Unification Church and Jim Jones's People's Temple typically recruit and retain members by exploiting

Correct Answer
verified
B

__ audiences are more persuaded by _.

Correct Answer
verified

In the central route to persuasion, what are the three factors that decrease counter-arguing?

Correct Answer
Answered by ExamLex AI
In the central route to persuasion, as d...
View Answer

Folie à deux is a French phrase that refers to

Correct Answer
verified

Analytical people are to _ as image-conscious people are to ___.

Correct Answer
verified

Two primary components of credibility are

Correct Answer
verified

Farquhar and Maccoby tried to reduce frequency of heart diseases among middle-aged adults in three small California cities. After one, two, and three years the high-risk people in Tracy were

Correct Answer
verified

What are the primacy and recency effects? Which is most effective and when?

In a study by Miller and colleagues, people who listened to tape-recorded messages on topics like "the dangers of drinking coffee" rated fast speakers as being _____ than slow speakers.

Correct Answer
verified

An automobile manufacturer who produces advertisements associating its cars with a young, attractive family enjoying picnics is most clearly using

Correct Answer
verified

Perceptions of trustworthiness can be increased by

Correct Answer
verified

Exam 5: Persuasion

___________________ occurs when people are influenced by incidental cues.

Correct AnswerverifiedShow Answer

Why might a Canadian male hockey fan respond differently to a message about hockey depending on whether the message comes from a female sportswriter or from Don Cherry?

Correct AnswerverifiedShow Answer

People who are motivated and able to think through an issue are best persuaded by

Correct AnswerverifiedShow Answer

Good persuasion is called ____________; bad persuasion is called _____________.

Correct AnswerverifiedShow Answer

For minor issues, the impact of a persuasive appeal is likely to increase with

Correct AnswerverifiedShow Answer

For people who think carefully about issues, persuasion

Correct AnswerverifiedShow Answer

Research on attitude inoculation suggests that religious educators are wise to avoid

Correct AnswerverifiedD

If your audience includes those with or those who will be exposed to opposing views, you should _______________ to be persuasive.

Correct AnswerverifiedShow Answer

When would it be best to present your persuasive appeal to an audience in a good mood versus one in a bad mood? Why?

Correct AnswerAnswered by ExamLex AIIt would be best to present your persuas...View AnswerShow Answer

Cults like the Unification Church and Jim Jones's People's Temple typically recruit and retain members by exploiting

Correct AnswerverifiedB

________________ audiences are more persuaded by _______________.

Correct AnswerverifiedShow Answer

In the central route to persuasion, what are the three factors that decrease counter-arguing?

Correct AnswerAnswered by ExamLex AIIn the central route to persuasion, as d...View AnswerShow Answer

Folie à deux is a French phrase that refers to

Correct AnswerverifiedShow Answer

Analytical people are to _____________ as image-conscious people are to _______________.

Correct AnswerverifiedShow Answer

Two primary components of credibility are

Correct AnswerverifiedShow Answer

Farquhar and Maccoby tried to reduce frequency of heart diseases among middle-aged adults in three small California cities. After one, two, and three years the high-risk people in Tracy were

Correct AnswerverifiedShow Answer

What are the primacy and recency effects? Which is most effective and when?

In a study by Miller and colleagues, people who listened to tape-recorded messages on topics like "the dangers of drinking coffee" rated fast speakers as being _____ than slow speakers.

Correct AnswerverifiedShow Answer

An automobile manufacturer who produces advertisements associating its cars with a young, attractive family enjoying picnics is most clearly using

Correct AnswerverifiedShow Answer

Perceptions of trustworthiness can be increased by

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Good persuasion is called ; bad persuasion is called _.

Correct Answer
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D

Correct Answer
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Correct Answer
Answered by ExamLex AI
It would be best to present your persuas...
View Answer

Correct Answer
verified
B

__ audiences are more persuaded by _.

Correct Answer
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Correct Answer
Answered by ExamLex AI
In the central route to persuasion, as d...
View Answer

Correct Answer
verified

Analytical people are to _ as image-conscious people are to ___.

Correct Answer
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