Question 1

_____ is the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused.

Accepted Answer

Integrated marketing...

Question 2

How do distribution channels improve product distribution?

Accepted Answer

A)  Channel intermediaries perform all of the functions needed to get the product from its raw material state into the hands of its final user.
B)  Distribution channels eliminate the need to store products.
C)  Distribution channels reduce the number of transactions needed to get the product from the manufacturer to the consumer
D)  Channel intermediaries eliminate the need for the manufacturer to provide customer service.
E)  Channel intermediaries take title to the products as they move through distribution channels.F) C) and E)
G) B) and E)

Question 3

A(n)  _____ is a retail store that sells at prices 25 percent or more below traditional department store prices in spartan environments.

Accepted Answer

A)  discount store
B)  warehouse store
C)  off-price retailer
D)  factory outlet
E)  convenience storeF) A) and B)
G) A) and C) C

Question 4

A retailer is showing concern for a store's atmosphere when he considers the type of store fixtures to have, the size and type of signage to use, the type of background music to play, and the number and type of employees to hire.

Accepted Answer

A) True 
 B)False

Question 5

A(n)  _____ are go-betweens that bring buyers and sellers together.

Accepted Answer

A)  consumer marketer
B)  broker
C)  wholesaling agent
D)  channel captain
E)  distribution linchpinF) None of the above
G) A) and C)

Question 6

_____ wholesalers operate warehouses where they receive the merchandise, take title to it, store it, and later ship it to buyers.

Accepted Answer

The answer of _____ wholesalers operate warehouses where they receive...

Question 7

A retailer would separate children's clothing purchased from Carter's into various sizes and types of clothing, such as size 6 shirts, size 2T shorts, and size 4T sun dresses.This process is called:

Accepted Answer

A)  allocating
B)  adaptive packaging
C)  accumulating
D)  sorting out
E)  accruingF) C) and D)
G) All of the above D

Question 8

A(n)  _____ is an independent wholesaler who buys related product lines from many manufacturers and sells them to industrial users.

Accepted Answer

A)  industrial manufacturer
B)  distribution leader
C)  industrial distributor
D)  market manager
E)  product managerF) B) and E)
G) All of the above

Question 9

The two types of distribution channels are:

Accepted Answer

A)  industrial and consumer
B)  wholesaler and retailer
C)  centralized and decentralized
D)  manufacturing and marketing
E)  functional and networkedF) B) and E)
G) A) and B)

Question 10

_____, sales representatives of manufacturers and wholesalers, are usually hired on a commission basis.

Accepted Answer

Agents

Question 11

What is the goal of supply chain management?

Accepted Answer

to create satisfied customers ...

Question 12

_____ bring buyers and sellers together, do not title to merchandise, receive commission on sales, and have little say over company sales policies.

Accepted Answer

The answer of _____ bring buyers and sellers together, do...

Question 13

Which of the following is NOT a type of retailer?

Accepted Answer

A)  factory outlets
B)  discount stores
C)  supermarkets
D)  manufacturers' representative
E)  department storesF) C) and D)
G) A) and C)

Question 14

_____ is the act of informing, persuading, and reminding the target market about a product.

Accepted Answer

A)  Marketing
B)  Distribution
C)  Promotion
D)  Operations
E)  MotivationsF) C) and D)
G) A) and D)

Question 15

Which of the following is a type of sales promotion?

Accepted Answer

A)  loyalty marketing programs
B)  sweepstakes and contests
C)  bonus packs
D)  product sampling
E)  all of theseF) A) and D)
G) A) and E)

Question 16

_____ is the term used for efficiently managing the acquisition of raw materials to the factory and the movement of products from the producer to industrial users and consumers.

Accepted Answer

Distributi...

Question 17

Advertising can be found:

Accepted Answer

A)  on television
B)  on radio
C)  in direct mail
D)  on billboards
E)  in any of the above mediaF) C) and D)
G) D) and E)

Question 18

Vending and direct selling are examples of _____ retailing.

Accepted Answer

The answer of Vending and direct selling are examples of...

Question 19

What is the salesperson doing when, after his presentation is over, he asks, "May I call the company and place your order for 20 cases of Ecco brand golfing shoes?"

Accepted Answer

A)  approaching the customer
B)  prospecting for customer
C)  looking for sales leads
D)  asking qualifying questions
E)  closing the saleF) B) and C)
G) C) and D)

Question 20

Companies that use blogs in their promotions use them because they:

Accepted Answer

A)  get real-time input from customers and prospects
B)  can have a dialogue with their clients and prospects
C)  can focus on specific marketing goals
D)  create and maintain relationships
E)  do all of theseF) A) and B)
G) All of the above

Exam 12: Distributing and Promoting Products and Services

_____ is the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused.

Correct AnswerverifiedIntegrated marketing...View AnswerShow Answer

How do distribution channels improve product distribution?

Correct AnswerverifiedShow Answer

A(n) _____ is a retail store that sells at prices 25 percent or more below traditional department store prices in spartan environments.

Correct AnswerverifiedC

A retailer is showing concern for a store's atmosphere when he considers the type of store fixtures to have, the size and type of signage to use, the type of background music to play, and the number and type of employees to hire.

Correct AnswerverifiedShow Answer

A(n) _____ are go-betweens that bring buyers and sellers together.

Correct AnswerverifiedShow Answer

_____ wholesalers operate warehouses where they receive the merchandise, take title to it, store it, and later ship it to buyers.

Correct AnswerverifiedShow Answer

A retailer would separate children's clothing purchased from Carter's into various sizes and types of clothing, such as size 6 shirts, size 2T shorts, and size 4T sun dresses.This process is called:

Correct AnswerverifiedD

A(n) _____ is an independent wholesaler who buys related product lines from many manufacturers and sells them to industrial users.

Correct AnswerverifiedShow Answer

The two types of distribution channels are:

Correct AnswerverifiedShow Answer

_____, sales representatives of manufacturers and wholesalers, are usually hired on a commission basis.

Correct AnswerverifiedAgents

What is the goal of supply chain management?

Correct Answerverifiedto create satisfied customers ...View AnswerShow Answer

_____ bring buyers and sellers together, do not title to merchandise, receive commission on sales, and have little say over company sales policies.

Correct AnswerverifiedShow Answer

Which of the following is NOT a type of retailer?

Correct AnswerverifiedShow Answer

_____ is the act of informing, persuading, and reminding the target market about a product.

Correct AnswerverifiedShow Answer

Which of the following is a type of sales promotion?

Correct AnswerverifiedShow Answer

_____ is the term used for efficiently managing the acquisition of raw materials to the factory and the movement of products from the producer to industrial users and consumers.

Correct AnswerverifiedDistributi...View AnswerShow Answer

Advertising can be found:

Correct AnswerverifiedShow Answer

Vending and direct selling are examples of _____ retailing.

Correct AnswerverifiedShow Answer

What is the salesperson doing when, after his presentation is over, he asks, "May I call the company and place your order for 20 cases of Ecco brand golfing shoes?"

Correct AnswerverifiedShow Answer

Companies that use blogs in their promotions use them because they:

Correct AnswerverifiedShow Answer

Correct Answer
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Integrated marketing...
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C

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D

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Agents

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to create satisfied customers ...
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Distributi...
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