Question 1

Give examples of the kinds of information flows that take place between a store and its consumers,a distribution center,and a manufacturer.

Accepted Answer

As consumers make purchases,they affect ...

Question 2

Shorter lead times allow retailers

Accepted Answer

A)   access to a more diverse supply chain.
B)   to reduce the need for pick tickets.
C)   to skip advanced shipping notices.
D)   to replace JIT systems with VMI systems.
E)   to reduce the needed level of inventories.F) A) and E)
G) D) and E)

Question 3

In retailing,a just-in-time delivery system is called a(n) _______ system.

Accepted Answer

A)   cross-docking
B)   quick response (QR) 
C)   UPC
D)   EDI
E)   lead timeF) All of the above
G) B) and E)

Question 4

Merchandise that arrives in the delivery truck ready to be sold is considered

Accepted Answer

A)   quick-response packaged.
B)   ahead of the curve.
C)   lead time synchronized.
D)   floor-ready.
E)   synthesized.F) C) and D)
G) A) and B)

Question 5

Today,when a customer orders merchandise from an online vendor,the vendor usually sends an immediate order confirmation message by e-mail.Usually within a day or two,a second message arrives stating that the order is in the mail.This second message is a type of

Accepted Answer

A)   vertical contractual notice.
B)   VMI requirement.
C)   advanced shipping notice.
D)   universal product code report.
E)   RFID tag.F) D) and E)
G) C) and E)

Question 6

When a customer purchases a DVD at Best Buy,all of the following information flows in the supply chain are started except

Accepted Answer

A)   the sales associate scans the UPC recording the sale.
B)   the sale is transmitted to Best Buy's distribution center to adjust inventory data.
C)   the purchase is added to the customer's purchasing habit records.
D)   Best Buy's buyer aggregates sales at all stores and uses the information to send a reorder to the manufacturer.
E)   the point-of-sale terminal records the sale and sends it to Best Buy's buyer.F) A) and B)
G) B) and E)

Question 7

Trisha makes purses out of old blue jeans and sells them to customers at local craft fairs.What type of marketing channel does this represent?

Accepted Answer

A)   indirect
B)   vertical
C)   horizontal
D)   direct
E)   simpleF) B) and E)
G) A) and E)

Question 8

If a firm declared that it wanted to develop a strategic relationship,but was unwilling to commit funds or any effort to make it succeed,there would be an obvious lack of

Accepted Answer

A)   mutual trust.
B)   common goals.
C)   a contractual arrangement.
D)   credible commitments.
E)   open communication.F) D) and E)
G) B) and C)

Question 9

Leona is the logistics manager for the Barnes & Noble bookstore chain.She is weighing the many benefits of the company's JIT system but will need to consider that just-in-time inventory management systems increase _______ costs.

Accepted Answer

A)   sales force labor
B)   transportation
C)   promotional
D)   advertising
E)   new product developmentF) B) and C)
G) C) and D)

Question 10

From a retailer's perspective,a(n) ________ is helpful in order to know exactly what will arrive in a particular shipment from a supplier.

Accepted Answer

A)   ASN
B)   EDI
C)   UPC
D)   VMI
E)   RFIDF) C) and D)
G) C) and E)

Question 11

Quick response (QR)systems allow retailers to maximize their inventory holdings.

Accepted Answer

A) True 
 B)False

Question 12

After installing an electronic data interchange,Carmella's gift shop was able to reduce _______,the amount of time between the recognition that an order needs to be placed and the arrival of the needed merchandise.

Accepted Answer

A)   quick time
B)   the advance notice
C)   lead time
D)   float time
E)   supply chain conflict timeF) A) and B)
G) B) and E)

Question 13

Which of the following is not an advantage of using a distribution center?

Accepted Answer

A)   More accurate sales forecasts are possible.
B)   Retailers need to keep less merchandise in the store as inventory if the stores get frequent deliveries.
C)   It is easier to avoid running out of stock or having too much stock.
D)   Use of a distribution center saves money since the storage space at a distribution center is generally less expensive than that of a store.
E)   Customers know they are dealing with a more sophisticated and financially well-off operation if the firm uses a distribution center.F) A) and D)
G) C) and D)

Question 14

The most common type of contractual vertical marketing system is a

Accepted Answer

A)   wholesale agreement.
B)   joint venture.
C)   licensing arrangement.
D)   partnership.
E)   franchise.F) A) and C)
G) None of the above

Question 15

_______ channel conflict occurs when members of the same marketing channel,for example,manufacturers,wholesalers,and retailers are in disagreement or discord.

Accepted Answer

A)   Horizontal
B)   Independent
C)   Conventional
D)   Coercive
E)   VerticalF) C) and E)
G) A) and B)

Question 16

In the four Ps of marketing,place refers to all the activities required to get the right products to the right customer when that customer wants it.

Accepted Answer

A) True 
 B)False

Question 17

Having no intermediaries between the buyer and seller is a defining characteristic of a(n) _______ marketing channel.

Accepted Answer

A)   indirect
B)   vertical
C)   horizontal
D)   simple
E)   directF) A) and D)
G) A) and E)

Question 18

A(n) _______ is used in the shipment of products directly to customers.

Accepted Answer

A)   fulfillment center
B)   distribution center
C)   administration center
D)   data warehouse
E)   vendor warehouseF) B) and C)
G) A) and C)

Question 19

In a(n) __________ marketing channel,none of the participants have any control over the others.

Accepted Answer

A)   cooperative
B)   corporate
C)   contractual
D)   administered
E)   conventionalF) A) and E)
G) A) and C)

Question 20

What are the two major problems related to QR systems?

Accepted Answer

The two major problems are the...

Exam 15: Supply Chain and Channel Management

In retailing,a just-in-time delivery system is called a(n) _______ system.

Correct AnswerverifiedShow Answer

In the four Ps of marketing,place refers to all the activities required to get the right products to the right customer when that customer wants it.

Correct AnswerverifiedShow Answer

Quick response (QR)systems allow retailers to maximize their inventory holdings.

Correct AnswerverifiedShow Answer

Today,when a customer orders merchandise from an online vendor,the vendor usually sends an immediate order confirmation message by e-mail.Usually within a day or two,a second message arrives stating that the order is in the mail.This second message is a type of

Correct AnswerverifiedShow Answer

Merchandise that arrives in the delivery truck ready to be sold is considered

Correct AnswerverifiedShow Answer

Leona is the logistics manager for the Barnes & Noble bookstore chain.She is weighing the many benefits of the company's JIT system but will need to consider that just-in-time inventory management systems increase _______ costs.

Correct AnswerverifiedShow Answer

From a retailer's perspective,a(n) ________ is helpful in order to know exactly what will arrive in a particular shipment from a supplier.

Correct AnswerverifiedShow Answer

When a customer purchases a DVD at Best Buy,all of the following information flows in the supply chain are started except

Correct AnswerverifiedShow Answer

After installing an electronic data interchange,Carmella's gift shop was able to reduce _______,the amount of time between the recognition that an order needs to be placed and the arrival of the needed merchandise.

Correct AnswerverifiedShow Answer

In a(n) __________ marketing channel,none of the participants have any control over the others.

Correct AnswerverifiedShow Answer

Trisha makes purses out of old blue jeans and sells them to customers at local craft fairs.What type of marketing channel does this represent?

Correct AnswerverifiedShow Answer

If a firm declared that it wanted to develop a strategic relationship,but was unwilling to commit funds or any effort to make it succeed,there would be an obvious lack of

Correct AnswerverifiedShow Answer

_______ channel conflict occurs when members of the same marketing channel,for example,manufacturers,wholesalers,and retailers are in disagreement or discord.

Correct AnswerverifiedShow Answer

The most common type of contractual vertical marketing system is a

Correct AnswerverifiedShow Answer

Shorter lead times allow retailers

Correct AnswerverifiedShow Answer

Give examples of the kinds of information flows that take place between a store and its consumers,a distribution center,and a manufacturer.

Correct AnswerverifiedAs consumers make purchases,they affect ...View AnswerShow Answer

A(n) _______ is used in the shipment of products directly to customers.

Correct AnswerverifiedShow Answer

What are the two major problems related to QR systems?

Correct AnswerverifiedThe two major problems are the...View AnswerShow Answer

Having no intermediaries between the buyer and seller is a defining characteristic of a(n) _______ marketing channel.

Correct AnswerverifiedShow Answer

Which of the following is not an advantage of using a distribution center?

Correct AnswerverifiedShow Answer

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As consumers make purchases,they affect ...
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The two major problems are the...
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