Question 1

According to the text, what is the most important requirement for obtaining an adequate response rate to a mailed survey?

Accepted Answer

A)   a personalized cover letter
B)   a token financial incentive
C)   a well-designed survey
D)   sending follow-up mailings to non-respondentsE) None of the above
F) C) and D)

Question 2

When conducting survey research, which is a typical ethical concern?

Accepted Answer

A)   anonymity
B)   mixed modality
C)   context effect
D)   interview schedulesE) C) and D)
F) None of the above

Question 3

Discuss the advantages and disadvantages of including neutral, middle alternatives in response choices for survey questions. What potential pitfalls could a researcher encounter if they do not include these alternatives?

Accepted Answer

Answers may vary. Fence-sitters-survey r...

Question 4

The best option for avoiding the impacts of idiosyncratic variation in responses is to develop multiple questions about a concept and then do what?

Accepted Answer

A)   Average the responses to those questions in a composite measure.
B)   Discard outlier responses from analysis.
C)   Use absolute terms that invoke strong emotional reactions.
D)   Use force-choice answer options.E) All of the above
F) B) and D) A

Question 5

A straight forward approach to asking questions minimizes confusion.

Accepted Answer

A) True 
 B)False

Question 6

What type of participants can skew results if they are required to choose between fixed options?

Accepted Answer

A)   nonrespondents
B)   floaters
C)   fence-sitters
D)   free-ridersE) A) and B)
F) All of the above

Question 7

If you receive poor participation in your survey research, it is likely due to ______.

Accepted Answer

A)   your research question
B)   satisficing
C)   nonresponse
D)   the target populationE) B) and C)
F) A) and D)

Question 8

The order in which questions are presented will not influence how respondents react to the questionnaire as a whole.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements is true about mixed-mode survey designs?

Accepted Answer

A)   They improve overall participation rates.
B)   They offer less complicated research methodologies.
C)   They decrease the likelihood of securing data from a variety of populations.
D)   They allow for longitudinal data collection.E) None of the above
F) All of the above

Question 10

Sending ______ mailings to respondents of mail-in surveys is important for obtaining an adequate response rate.

Accepted Answer

A)   multiple
B)   follow-up
C)   impressive
D)   expensiveE) B) and D)
F) None of the above

Question 11

The following is an example of a double-negative question: Do you agree or disagree that gas prices should not increase this year?

Accepted Answer

A) True 
 B)False

Question 12

An omnibus survey shows how versatile, generalizable, and efficient and survey can be.

Accepted Answer

A) True 
 B)False  True

Question 13

What is one of the four main types of errors that may occur in survey research?

Accepted Answer

A)   generalizability
B)   sampling
C)   adequate coverage of the population
D)   redundant questionsE) A) and C)
F) All of the above B

Question 14

Sending a mailed survey and following up with non-respondents with a phone interview is an example of ______.

Accepted Answer

A)   gield work
B)   a computer-assisted interview
C)   a mixed-mode survey
D)   an Interactive voice responseE) A) and D)
F) B) and C)

Question 15

Leaving out cell-phones when conducting phone surveys may result in ______.

Accepted Answer

A)   survey bias
B)   improved response rates
C)   increased participation from the poor
D)   quantifiable dataE) B) and C)
F) A) and D)

Question 16

Survey research involves the collection of information from a ______ of individuals.

Accepted Answer

A)   sample
B)   group
C)   population
D)   studyE) B) and D)
F) B) and C)

Question 17

A mixed-mode survey allows the strengths of one survey design to ______.

Accepted Answer

A)   contradict the findings of another methodology
B)   complicate the research finding by presenting multiple data sets
C)   compensate for the weakness of another methodology
D)   secure the data and ensure confidentialityE) A) and B)
F) B) and C)

Question 18

Which of the following is a typical problem for phone surveys?

Accepted Answer

A)   high response rates
B)   slow processing speeds
C)   The number of callbacks required has increased greatly.
D)   Cell phones cannot be included.E) All of the above
F) A) and D)

Question 19

A survey which covers a range of topics of interest to different social scientists is called a(n)  ______.

Accepted Answer

A)   finding
B)   omnibus survey
C)   longitudinal survey
D)   web researchE) B) and C)
F) A) and B)

Question 20

A carefully prepared cover letter for a mailed survey should accomplish which of the following?

Accepted Answer

A)   confidentiality
B)   increased response rates
C)   responsible behavior from participants
D)   follow-upE) C) and D)
F) All of the above

Exam 7: Survey Research

According to the text, what is the most important requirement for obtaining an adequate response rate to a mailed survey?

Correct AnswerverifiedShow Answer

When conducting survey research, which is a typical ethical concern?

Correct AnswerverifiedShow Answer

Discuss the advantages and disadvantages of including neutral, middle alternatives in response choices for survey questions. What potential pitfalls could a researcher encounter if they do not include these alternatives?

Correct AnswerverifiedAnswers may vary. Fence-sitters-survey r...View AnswerShow Answer

The best option for avoiding the impacts of idiosyncratic variation in responses is to develop multiple questions about a concept and then do what?

Correct AnswerverifiedA

A straight forward approach to asking questions minimizes confusion.

Correct AnswerverifiedShow Answer

What type of participants can skew results if they are required to choose between fixed options?

Correct AnswerverifiedShow Answer

If you receive poor participation in your survey research, it is likely due to ______.

Correct AnswerverifiedShow Answer

The order in which questions are presented will not influence how respondents react to the questionnaire as a whole.

Correct AnswerverifiedShow Answer

Which of the following statements is true about mixed-mode survey designs?

Correct AnswerverifiedShow Answer

Sending ______ mailings to respondents of mail-in surveys is important for obtaining an adequate response rate.

Correct AnswerverifiedShow Answer

The following is an example of a double-negative question: Do you agree or disagree that gas prices should not increase this year?

Correct AnswerverifiedShow Answer

An omnibus survey shows how versatile, generalizable, and efficient and survey can be.

Correct AnswerverifiedTrue

What is one of the four main types of errors that may occur in survey research?

Correct AnswerverifiedB

Sending a mailed survey and following up with non-respondents with a phone interview is an example of ______.

Correct AnswerverifiedShow Answer

Leaving out cell-phones when conducting phone surveys may result in ______.

Correct AnswerverifiedShow Answer

Survey research involves the collection of information from a ______ of individuals.

Correct AnswerverifiedShow Answer

A mixed-mode survey allows the strengths of one survey design to ______.

Correct AnswerverifiedShow Answer

Which of the following is a typical problem for phone surveys?

Correct AnswerverifiedShow Answer

A survey which covers a range of topics of interest to different social scientists is called a(n) ______.

Correct AnswerverifiedShow Answer

A carefully prepared cover letter for a mailed survey should accomplish which of the following?

Correct AnswerverifiedShow Answer

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Answers may vary. Fence-sitters-survey r...
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A

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