Question 1

Delphi studies are a way of gathering data by pooling responses from focus group attendees with information gathered from the Internet and personal interviews in order to augment the statistics gathered through quantitative means.

Accepted Answer

A) True 
 B)False

Question 2

Qualitative data is best captured using a standardized, formatted survey so that answers are consistent from respondent to respondent.

Accepted Answer

A) True 
 B)False

Question 3

Because an international marketer is unlikely to possess specialized expertise in international marketing research for every single market it currently services or is planning to serve, it is best to consider:

Accepted Answer

A)   using outside research services.
B)   not doing any research at all.
C)   assigning one person in the company this responsibility.
D)   using the research conducted for one country and applying the results to all other countries of interest.E) A) and C)
F) A) and D)

Question 4

The U.S. Department of State supplies the only credible source of secondary data for companies wishing to do business abroad.

Accepted Answer

A) True 
 B)False

Question 5

Although the objectives may be the same, the execution if international marketing research may differ substantially from the process of domestic marketing research.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following are three research techniques used in marketing research?

Accepted Answer

A)   Assumption, calculation, and articulation
B)   Paid, non-paid, and shared
C)   Pre, post, and concurrent
D)   Interview, focus group, and observationE) A) and C)
F) C) and D)

Question 7

Which of the following best describes the major issues in determining who will do the research?

Accepted Answer

A)   Whether to use a centralized, coordinated, or decentralized approach.
B)   Whether to focus on literacy as a criterion for engagement.
C)   Whether the research will be conducted in the day or night.
D)   Whether rewards will be offered to respondents.E) B) and C)
F) A) and D)

Question 8

The centralized approach to marketing research gives most of the control, focus, thrust, and design to:

Accepted Answer

A)   the market researchers in the field.
B)   the brand.
C)   headquarters.
D)   field agents, such as government employees.E) A) and B)
F) None of the above

Question 9

Unstructured or open-ended questions capture more in-depth information, but they also increase the potential for:

Accepted Answer

A)   unanswered questions.
B)   lawsuits.
C)   interviewer bias.
D)   cost.E) None of the above
F) All of the above

Question 10

Corporations should understand the necessity for tracking new developments and obtaining continuous updates because:

Accepted Answer

A)   in the political arena, politicians do not like surprises.
B)   any changes in the business environment, whether domestic or foreign, may have serious repercussions on the marketing activities of a firm.
C)   it may have to hire more nationalists.
D)   taxes will increase.E) B) and C)
F) All of the above

Question 11

Why is it important to protect the analysis and presentation phases of research gathering?

Accepted Answer

Once the data have been collected, care ...

Question 12

Which publication produced by the United Nations contains international trade data on products and provides information on exports and imports by country?

Accepted Answer

A)   UN Observer
B)   Trade and Commerce
C)   Statistical Yearbook
D)   Trading in the WorldE) None of the above
F) A) and B)

Question 13

Firms should incorporate the technological level of the society in the marketing plan and understand the legal environment.

Accepted Answer

A) True 
 B)False

Question 14

To enrich information obtained from factual data, corporations resort to the use of creative and highly qualitative data-gathering methods. Which of the following is one of those methods?

Accepted Answer

A)   Survey
B)   Questionnaire
C)   Mall intercept
D)   Delphi studyE) All of the above
F) C) and D)

Question 15

When presenting research, the international marketer should:

Accepted Answer

A)   show how research results relate to the original research objective and fit with overall corporate strategy.
B)   pay the respondents in local currency to fulfill accuracy requirements.
C)   gloss over insufficiently substantiated data by compiling a resource bin.
D)   only portray the positive results.E) A) and C)
F) B) and D)

Question 16

Data collected directly from the marketplace by the researcher for the first time for "up-to-the second" information about a country is known as secondary research.

Accepted Answer

A) True 
 B)False

Question 17

How would a company decide to use secondary versus primary research in an international arena?

Accepted Answer

Given the scarcity of resources, compani...

Question 18

Firms are increasingly recognizing that _________, such as lifestyles, attitudes, or personality, can play a major role in identifying similar consumer group in different countries.

Accepted Answer

A)   culture characteristics
B)   segmentation variables
C)   family qualities
D)   proxy variablesE) None of the above
F) B) and C)

Question 19

Which of the following examples is not a service organization that may be able to provide data on business practices, legislative or regulatory requirements, and political stability?

Accepted Answer

A)   A political party
B)   Banks
C)   Accounting firms
D)   AirlinesE) C) and D)
F) All of the above

Question 20

Standardized research techniques are more useful in the collection of subjective data than of objective data.

Accepted Answer

A) True 
 B)False

Exam 8: Research

Firms should incorporate the technological level of the society in the marketing plan and understand the legal environment.

Correct AnswerverifiedShow Answer

How would a company decide to use secondary versus primary research in an international arena?

Correct AnswerverifiedGiven the scarcity of resources, compani...View AnswerShow Answer

Because an international marketer is unlikely to possess specialized expertise in international marketing research for every single market it currently services or is planning to serve, it is best to consider:

Correct AnswerverifiedShow Answer

Unstructured or open-ended questions capture more in-depth information, but they also increase the potential for:

Correct AnswerverifiedShow Answer

Standardized research techniques are more useful in the collection of subjective data than of objective data.

Correct AnswerverifiedShow Answer

Which publication produced by the United Nations contains international trade data on products and provides information on exports and imports by country?

Correct AnswerverifiedShow Answer

Corporations should understand the necessity for tracking new developments and obtaining continuous updates because:

Correct AnswerverifiedShow Answer

Why is it important to protect the analysis and presentation phases of research gathering?

Correct AnswerverifiedOnce the data have been collected, care ...View AnswerShow Answer

Firms are increasingly recognizing that _________, such as lifestyles, attitudes, or personality, can play a major role in identifying similar consumer group in different countries.

Correct AnswerverifiedShow Answer

The U.S. Department of State supplies the only credible source of secondary data for companies wishing to do business abroad.

Correct AnswerverifiedShow Answer

Data collected directly from the marketplace by the researcher for the first time for "up-to-the second" information about a country is known as secondary research.

Correct AnswerverifiedShow Answer

Although the objectives may be the same, the execution if international marketing research may differ substantially from the process of domestic marketing research.

Correct AnswerverifiedShow Answer

Delphi studies are a way of gathering data by pooling responses from focus group attendees with information gathered from the Internet and personal interviews in order to augment the statistics gathered through quantitative means.

Correct AnswerverifiedShow Answer

Qualitative data is best captured using a standardized, formatted survey so that answers are consistent from respondent to respondent.

Correct AnswerverifiedShow Answer

Which of the following are three research techniques used in marketing research?

Correct AnswerverifiedShow Answer

Which of the following examples is not a service organization that may be able to provide data on business practices, legislative or regulatory requirements, and political stability?

Correct AnswerverifiedShow Answer

The centralized approach to marketing research gives most of the control, focus, thrust, and design to:

Correct AnswerverifiedShow Answer

When presenting research, the international marketer should:

Correct AnswerverifiedShow Answer

To enrich information obtained from factual data, corporations resort to the use of creative and highly qualitative data-gathering methods. Which of the following is one of those methods?

Correct AnswerverifiedShow Answer

Which of the following best describes the major issues in determining who will do the research?

Correct AnswerverifiedShow Answer

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Given the scarcity of resources, compani...
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Once the data have been collected, care ...
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