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Exam 10: E-Commerce: Digital Markets and Digital Goods

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Question 31

Multiple Choice

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Consumers are engaged in a dialogue that dynamically adjusts the experience to the individual and makes the consumer a co-participant in the process of delivering goods to the market.This best describes ________.

A) social technology
B) interactivity
C) ubiquity
D) global reach

E) A) and B)
F) A) and C)

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Question 32

Multiple Choice

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Businesses retailing products and services directly via the Internet to individual consumers best describes

A) B2B electronic commerce.
B) C2C electronic commerce.
C) M-commerce.
D) B2C electronic commerce.

E) A) and C)
F) A) and D)

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Question 33

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eBay is an example of

The marketspace includes,potentially,billions of consumers and millions of businesses worldwide.This best describes ________.

In 2010,shoppers ordered about $2.1 billion in physical goods from Web sites via ________.

Companies rarely use Web pages to analyze customer information.

What is the most profound way in which e-commerce and the Internet has changed the relationship between companies and their customers? Support your answer.

Most businesses choose to outsource hosting and pay a company to host their Web site,which means that the hosting company is responsible for ensuring the site is "live," or accessible,24 hours a day.

In ________,the price of a product varies depending on the demand characteristics of the customer or the supply situation of the seller.

Jay's Diamonds Inc.distributes diamonds around the world by using the Internet and a very neatly designed Web site.They refer to themselves as the jewellers' jeweller.Their customers buy diamonds in bulk and then sell the diamonds to local customers one at a time.What major electronic commerce category best describes this scenario?

________ are goods that can be delivered over a digital network.

Information richness refers to the complexity and cost of a message.

All previous mass media in modern history,including the printing press,use a broadcast model where content is created in a central location by experts.

Which of the following is NOT one of the categories of services that are popular for m-commerce?

Simple Web sites cannot be developed and hosted with a first-year cost of $5000 or less.

Some Net marketplaces support contractual purchasing based on long-term relationships with designated suppliers.

Marketspace is a marketplace extended beyond traditional boundaries and removed from a temporal and geographic location.

Consumers selling goods and services electronically to other consumers best describes:

________ is the leader in social networking,it has waged a constant struggle to develop viable methods of generating revenue.

How would you characterize Twitter's business model?