Question 1

A research variable is ...

Accepted Answer

A)   A person's attitude
B)   A single event
C)   A characteristic under study
D)   Something that can be described, reported or predicted.
E)   All of the above.F) None of the above
G) A) and C)

Question 2

A private network that uses Internet protocols and the public telecommunication system to share an organization's information,data,or operations with its external suppliers,vendors,or customers is called a(n) _____.

Accepted Answer

A)   decision support system
B)   intranet
C)   extranet
D)   internet
E)   data warehouseF) A) and E)
G) A) and D)

Question 3

Business research may be considered unnecessary when _____.

Accepted Answer

A)   management has insufficient resources to conduct an appropriate study
B)   the risk associated with the decision at hand is low
C)   the information is applicable to the critical decision
D)   both a and b
E)   both a and cF) A) and B)
G) None of the above D

Question 4

In the early part of your career,you will likely be asked to perform a number of reporting studies.Many managers consider the execution of such studies:

Accepted Answer

A)   An excellent way for new employees to become familiar with their employer and its industry.
B)   The least valuable type of research.
C)   A way to discover answers to the questions who, what, when, where, and sometimes, how.
D)   The primary means to control a process once we can explain and predict it.
E)   Essential to evaluate specific courses of action or forecast current or future values.F) C) and E)
G) A) and B)

Question 5

The problem or opportunity that requires a business decision on the part of the decision maker is called a _____.

Accepted Answer

A)   management dilemma
B)   research problem
C)   challenge
D)   measurement approach
E)   return on business investmentF) A) and B)
G) B) and E)

Question 6

Which of the following is an example of a business decision maker?

Accepted Answer

A)   Politician's election consultant
B)   Church pastor
C)   Manager of a non-profit program
D)   Business manager of a consumer goods product
E)   All of the aboveF) A) and C)
G) A) and B)

Question 7

The question,"Should we do business research?" is often stimulated by data from a(n) _____.

Accepted Answer

A)   data warehouse
B)   intelligence system
C)   decision support system
D)   intranet
E)   both b and cF) A) and C)
G) All of the above

Question 8

A requirement that researchers think strategically means that ...

Accepted Answer

A)   Research insights must be linked to strategic recommendations.
B)   Research insights must be linked to tactics that the organization will execute.
C)   Research insights must be linked to organizational opportunities.
D)   A and C above
E)   None of the above.F) A) and D)
G) A) and C)

Question 9

Which of the following is NOT an example of research?

Accepted Answer

A)   An experiment in product taste preferences.
B)   A statistical analysis of errors in the recording of inventories.
C)   A test of cognitive dissonance theory and major investment decisions.
D)   A simulation of the information flows in an organization.
E)   A decision to change the firm's method of accounting.F) A) and E)
G) B) and D)

Question 10

A goal differs from a strategy in that ...

Accepted Answer

A)   A goal is a measurable result and a strategy is a broad course of action.
B)   A goal is the outcome of a strategy.
C)   A goal details the specific actions of a strategy.
D)   A goal is how a strategy is executed.
E)   None of the above explains how a goal differs from a strategy.F) C) and D)
G) B) and C)

Question 11

Researchers have the ethical responsibility to guard the welfare of _____.

Accepted Answer

A)   research participants
B)   clients
C)   colleagues
D)   organizations to which they belong
E)   all of the aboveF) C) and D)
G) B) and E) E

Question 12

Which characteristic of good research involves distinguishing between the organization's symptoms,its problems,the manager's perception of the problems,and the research problem?

Accepted Answer

A)   Clearly defined purpose
B)   Detailed research process
C)   Thorough research design
D)   High ethical standards
E)   Justifiable conclusionsF) A) and B)
G) C) and E)

Question 13

Some organizations make decisions based on past experience,instincts,or secondary data searches.These organizations are operating at the _____ tier of the hierarchy of business decision makers.

Accepted Answer

A)   Visionary Decision Makers (top tier) 
B)   Standardized Decision Makers (middle tier) 
C)   Intuitive Decision Makers (base tier) 
D)   Pinnacle Decision Makers (fourth tier) 
E)   Information Decision Makers (fifth tier) F) A) and E)
G) D) and E)

Question 14

Which tier in the hierarchy of business decision makers sees research as the fundamental first step in any business venture?

Accepted Answer

A)   Intuitive Decision Makers (Base tier) 
B)   Standardized Decision Makers (Middle tier) 
C)   Visionary Decision Makers (Top tier) 
D)   All of the above
E)   None of the aboveF) A) and B)
G) D) and E)

Question 15

Applied research:

Accepted Answer

A)   Has little direct impact on policy decisions.
B)   Is problem directed but not decision directed.
C)   Is problem directed and closely related to policy or action needs.
D)   Calls for a hypothesis to initiate the research.
E)   Is usually conducted in the laboratory.F) A) and C)
G) A) and B)

Question 16

The hierarchy of business decision makers categorizes organizations based on how they use business research to make decisions.List and explain the three levels in the hierarchy.

Accepted Answer

The three levels in the hierarchy are the base tier,the middle tier,and the top tier.Organizations in the base tier are called intuitive decision makers because they use past experience and intuition to make decisions.The middle tier organizations are called standardized decision makers because they base some decisions on business research and others are past experience.The top tier is called the visionaries because they consider research to be the foundation of any good decision.This group may also develop specific proprietary methods of research.

Question 17

Good research follows the standards of the ______.

Accepted Answer

A)   American Manufacturers Association
B)   scientific method
C)   scientific management
D)   American Association of Public Opinion Research
E)   FTCF) B) and C)
G) A) and B)

Question 18

Which of the following is pure research rather than applied research?

Accepted Answer

A)   Sleep duration, as impacting work efficiency.
B)   Disruption of cognitive ability under stress.
C)   The relationship between leadership traits and corporate success.
D)   Work towards the discovery of a possible new element.
E)   Comparing brand logos after a change.F) C) and D)
G) B) and C)

Question 19

Which of the following is NOT a possible source of business intelligence?

Accepted Answer

A)   Competitor web sites
B)   Government reports
C)   Business research reports
D)   Clipping services
E)   All of the above are possible sourcesF) D) and E)
G) C) and D)

Question 20

Research methods courses recognize that students preparing to manage any function need training in a disciplined process for conducting an inquiry of a management dilemma.Which of the following is NOT a reason for such training?

Accepted Answer

A)   More government intervention.
B)   Information overload.
C)   Greater computing power and speed.
D)   More government cooperation through information sharing.
E)   Shifting global centers of economic activity and competition.F) D) and E)
G) A) and B)

Exam 1: Research in Business

A research variable is ...

Correct Answer
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A private network that uses Internet protocols and the public telecommunication system to share an organization's information,data,or operations with its external suppliers,vendors,or customers is called a(n) _____.

Correct Answer
verified

Business research may be considered unnecessary when _____.

Correct Answer
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D

In the early part of your career,you will likely be asked to perform a number of reporting studies.Many managers consider the execution of such studies:

Correct Answer
verified

The problem or opportunity that requires a business decision on the part of the decision maker is called a _____.

Correct Answer
verified

Which of the following is an example of a business decision maker?

Correct Answer
verified

The question,"Should we do business research?" is often stimulated by data from a(n) _____.

Correct Answer
verified

A requirement that researchers think strategically means that ...

Correct Answer
verified

Which of the following is NOT an example of research?

Correct Answer
verified

A goal differs from a strategy in that ...

Correct Answer
verified

Researchers have the ethical responsibility to guard the welfare of _____.

Correct Answer
verified
E

Which characteristic of good research involves distinguishing between the organization's symptoms,its problems,the manager's perception of the problems,and the research problem?

Correct Answer
verified

Some organizations make decisions based on past experience,instincts,or secondary data searches.These organizations are operating at the _____ tier of the hierarchy of business decision makers.

Correct Answer
verified

Which tier in the hierarchy of business decision makers sees research as the fundamental first step in any business venture?

Correct Answer
verified

Applied research:

Correct Answer
verified

The hierarchy of business decision makers categorizes organizations based on how they use business research to make decisions.List and explain the three levels in the hierarchy.

Good research follows the standards of the ______.

Correct Answer
verified

Which of the following is pure research rather than applied research?

Correct Answer
verified

Which of the following is NOT a possible source of business intelligence?

Correct Answer
verified

Research methods courses recognize that students preparing to manage any function need training in a disciplined process for conducting an inquiry of a management dilemma.Which of the following is NOT a reason for such training?

Correct Answer
verified

Exam 1: Research in Business

A research variable is ...

Correct AnswerverifiedShow Answer

A private network that uses Internet protocols and the public telecommunication system to share an organization's information,data,or operations with its external suppliers,vendors,or customers is called a(n) _____.

Correct AnswerverifiedShow Answer

Business research may be considered unnecessary when _____.

Correct AnswerverifiedD

In the early part of your career,you will likely be asked to perform a number of reporting studies.Many managers consider the execution of such studies:

Correct AnswerverifiedShow Answer

The problem or opportunity that requires a business decision on the part of the decision maker is called a _____.

Correct AnswerverifiedShow Answer

Which of the following is an example of a business decision maker?

Correct AnswerverifiedShow Answer

The question,"Should we do business research?" is often stimulated by data from a(n) _____.

Correct AnswerverifiedShow Answer

A requirement that researchers think strategically means that ...

Correct AnswerverifiedShow Answer

Which of the following is NOT an example of research?

Correct AnswerverifiedShow Answer

A goal differs from a strategy in that ...

Correct AnswerverifiedShow Answer

Researchers have the ethical responsibility to guard the welfare of _____.

Correct AnswerverifiedE

Which characteristic of good research involves distinguishing between the organization's symptoms,its problems,the manager's perception of the problems,and the research problem?

Correct AnswerverifiedShow Answer

Some organizations make decisions based on past experience,instincts,or secondary data searches.These organizations are operating at the _____ tier of the hierarchy of business decision makers.

Correct AnswerverifiedShow Answer

Which tier in the hierarchy of business decision makers sees research as the fundamental first step in any business venture?

Correct AnswerverifiedShow Answer

Applied research:

Correct AnswerverifiedShow Answer

The hierarchy of business decision makers categorizes organizations based on how they use business research to make decisions.List and explain the three levels in the hierarchy.

Good research follows the standards of the ______.

Correct AnswerverifiedShow Answer

Which of the following is pure research rather than applied research?

Correct AnswerverifiedShow Answer

Which of the following is NOT a possible source of business intelligence?

Correct AnswerverifiedShow Answer

Research methods courses recognize that students preparing to manage any function need training in a disciplined process for conducting an inquiry of a management dilemma.Which of the following is NOT a reason for such training?

Correct AnswerverifiedShow Answer

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D

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E

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