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Multiple Choice
A) social responsibility.
B) value consciousness.
C) gray marketing.
D) profit responsibility.
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Multiple Choice
A) philanthropic marketing.
B) goodwill marketing.
C) public relations marketing.
D) cause marketing.
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Multiple Choice
A) bribery.
B) customer service.
C) espionage.
D) target marketing.
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Multiple Choice
A) corporate proctor.
B) ethical ombudsman.
C) whistle-blower.
D) ethical poacher.
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Multiple Choice
A) utilitarian reasoning.
B) moral idealism.
C) whistle-blowing.
D) cultural and corporate ethics.
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Multiple Choice
A) the personal moral philosophy of the decision maker.
B) societal culture and norms.
C) business culture and industry practices.
D) laws enacted by Congress and regulations by federal and state governments.
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Multiple Choice
A) whistle-blowers
B) corporate employees
C) business heros
D) transparency champions
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Multiple Choice
A) existentialism and pragmatism.
B) pragmatism and idealism.
C) moral idealism and utilitarianism.
D) social responsibility and personal ethics.
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Multiple Choice
A) ethical but illegal.
B) unethical and illegal.
C) ethical and legal.
D) unethical but legal.
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Multiple Choice
A) a corporate value consciousness
B) social marketing
C) recall marketing
D) stakeholder responsibility
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Multiple Choice
A) bribery
B) customer service
C) economic espionage
D) target marketing
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Multiple Choice
A) societal culture and norms
B) business culture
C) industry practices
D) an individual's underlying personality traits
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Multiple Choice
A) may not want to sacrifice convenience.
B) possess the knowledge to make informed decisions.
C) may not want to pay higher prices.
D) may be confused about which products are truly "environmentally safe" given that many marketers claim to produce "green products" even if they aren't.
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Multiple Choice
A) right to be informed.
B) right to safety.
C) right to be treated courteously.
D) right to choose.
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Multiple Choice
A) A company that always makes its furniture from rare tropical woods is practicing sustainable development.
B) Only large international companies can have sustainable development.
C) A company that has a 20 percent rate of growth has sustainable development even if it operates two illegal landfills.
D) A company that uses child labourers to manufacturer its products in order to stay number one in its industry does not have sustainable development.
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Multiple Choice
A) the iceberg principle.
B) e pluribus unum.
C) de facto marketing.
D) caveat emptor
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Multiple Choice
A) clean the air, fight global warming, and prevent soil erosion
B) clean the air, prevent soil erosion, and retain moisture in the soil
C) clean the air, fight global warming, and retain moisture in the soil
D) fight global warming, prevent soil erosion, and retain moisture in the soil
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Multiple Choice
A) 45 percent
B) 50 percent
C) 75 percent
D) 100 percent
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