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Exam 1: Communication: Mass and Other Forms

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Question 1

True/False

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The source must decode a message before it can be sent.

A) True
B) False

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Question 2

Multiple Choice

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Which of the following has increased the mobility of the mass media?

A) PDAs
B) iPods
C) cell phones
D) laptop computers
E) all of these

F) None of the above
G) A) and E)

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Question 3

Multiple Choice

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What factors are making traditional mass media business models obsolete?

The term "mobile media" is used to describe the technology with which we use to communicate while "on the move." What would be a better term to describe this mobility as it relates to technology?

Which of the following is true of traditional mass communication organizations?

Dominick says on page 20 that it doesn't take a genius to see that the mass media five years from now will be significantly different than they were five years ago.He further states that a combination of technological,economic and social factors has made some traditional business models obsolete.Which factor do you think has contributed the most to this situation?

The television program Survivor is an example of a:

Online communications that use special techniques involving participation,conversation and sharing are called social media.

AOL's merger with Time Warner is an example of:

As noise increases,so does message fidelity.

Which of the following is a force behind the fractionalization or segmentation of the mass audience?

Positive feedback encourages the communication behavior in progress.

Communicators in an interpersonal communication setting have more channels available to them than do people in a machine-assisted interpersonal communication setting.

When Kanye West is in a studio recording a CD,he is engaged in the process of:

Semantic noise occurs when a word or phrase means something different to the source than to the receiver.

In machine-assisted interpersonal communication,feedback is often limited to one channel,and is often difficult.

Feedback is most limited in which communication setting?

Over time,mass communication will become less and less segmented.

Which of these statements is true?

The job of the gatekeeper is to help eliminate mechanical noise.