Question 1

Every time a consumer surfs the web and clicks on a site,online marketers can place _____ on that user's computer,showing them how that consumer navigates the web and what he or she does or does not buy.

Accepted Answer

A)   web portals
B)   cookies
C)   browsers
D)   bookmarks
E)   piratesF) A) and C)
G) C) and D)

Question 2

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.The challenge for marketers is to determine whether a group's culture

Accepted Answer

A)   is socially important.
B)   is passed from generation to generation orally or by written guides.
C)   competes with or complements U.S.traditional culture.
D)   can be used as a relevant identifier for a particular target group.
E)   is an important immediate marketing environment variable.F) C) and E)
G) C) and D)

Question 3

From a firm's perspective,the biggest advantage of RFID is

Accepted Answer

A)   it enables the firm to track an item from the moment it was manufactured.
B)   it tells the firm who is buying the product and how it is being used.
C)   it provides demographic information on the consumer for marketing use.
D)   it is less expensive to use than other forms of marketing research.
E)   it eliminates the need for communicating with the supply chain.F) A) and D)
G) C) and D)

Question 4

Typical demographic data include all of the following except

Accepted Answer

A)   gender.
B)   income.
C)   race.
D)   education.
E)   language differences.F) A) and D)
G) All of the above

Question 5

Which of the following statements accurately describes the current income distribution in the United States?

Accepted Answer

A)   The purchasing power of lower-income groups has been steadily rising.
B)   The middle class is outpacing all other income groups.
C)   Wealthy households are outpacing both poor and middle-class households.
D)   The income distribution among all households is becoming more equal.
E)   Wealthy households are declining rapidly in purchasing power.F) A) and C)
G) All of the above

Question 6

Christy,who was born in 1955,advocated for "casual Friday" at her workplace.Christy is a member of which generational cohort?

Accepted Answer

A)   Baby Boomer
B)   Gen X
C)   Gen Y
D)   Gen Z
E)   MillennialsF) A) and E)
G) B) and C)

Question 7

When you register your telephone number with the National Do Not Call Registry,you are responding to a need for

Accepted Answer

A)   privacy.
B)   enhanced information flow.
C)   lower phone bills.
D)   marketing contact.
E)   tactical communication skills.F) A) and C)
G) C) and E)

Question 8

Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life.

Accepted Answer

A)   regional cultures
B)   inflationary expectations
C)   political affiliations
D)   purchase behaviors
E)   cultural valuesF) None of the above
G) C) and E)

Question 9

In some parts of the United States a long sandwich is called a sub sandwich.In other parts of the country it is called a grinder.This is an example of what type of macroenvironmental factor?

Accepted Answer

This is an...

Question 10

When analyzing the immediate environment and the macroenvironment,marketers must be careful to keep the firm at the center of all analyses.

Accepted Answer

A) True 
 B)False

Question 11

Baby Boomers represent a tremendous opportunity for today's marketers.Who are the Baby Boomers? Based on their age,what might be some products that they would be interested in?

Accepted Answer

Baby Boomers are the post-World War II g...

Question 12

Select the statement that best describes the key traits of Generation Y.

Accepted Answer

A)   This generation varies the most in age,ranging from teenagers to adults who have their own families.
B)   This generation is the largest population of 50-plus consumers.
C)   This generation is the group that was born immediately after World War II.
D)   This generation was the first generation of latchkey children.
E)   Members of this generation-also known as Digital Natives-have had access to the Internet for their entire lives.F) A) and D)
G) D) and E)

Question 13

As demographic factors,why are marketers interested in the education level,occupation,and income of consumers?

Accepted Answer

Studies show that higher levels of educa...

Question 14

Which technological advancement enables a firm to track an item from the moment it was manufactured,through the distribution system,to the retail store,and into the hands of the final consumer?

Accepted Answer

A)   RFID tags
B)   JIT inventory systems
C)   data mining systems
D)   greenwashing
E)   Internet cookiesF) B) and D)
G) A) and D)

Question 15

A firm's macroenvironment includes all of the following except

Accepted Answer

A)   competition.
B)   culture.
C)   demographics.
D)   economics.
E)   political / legal issues.F) None of the above
G) A) and B)

Question 16

Ryan knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer.To accomplish this goal,Ryan's firm must look at everything it does

Accepted Answer

A)   in order to value each person in the organization.
B)   for each generational cohort.
C)   to avoid cultural clashes.
D)   from a consumer's point of view.
E)   to sensitize organization members to ethical values.F) D) and E)
G) A) and B)

Question 17

What percentage of U.S.adults now recycles their soda bottles and newspapers?

Accepted Answer

A)   10 percent
B)   20 percent
C)   50 percent
D)   75 percent
E)   90 percentF) A) and E)
G) C) and E)

Question 18

Mary Grace is studying the demographics of the students attending her elementary school.What information will Mary Grace study?

Accepted Answer

She will likely look...

Question 19

The Mayo Clinic in Minnesota is known for top-quality medical care.For decades,even presidents and dictators from around the world flew to the Mayo Clinic to utilize its services.The Mayo Clinic used its reputation to create additional medical facilities in Jacksonville,Florida,and elsewhere.This is an example of a firm focusing its efforts on satisfying customer needs that

Accepted Answer

A)   are easiest to satisfy.
B)   provide minimal core value.
C)   are important to all generational cohorts.
D)   competitors have tried and failed to satisfy.
E)   match its core competencies.F) C) and E)
G) B) and E)

Question 20

When marketers monitor the economic situation affecting their target markets,they are likely to monitor changes in all of the following except

Accepted Answer

A)   purchasing power.
B)   interest rates.
C)   inflation.
D)   age.
E)   currency exchange rates.F) A) and E)
G) B) and E)

Exam 5: Analyzing the Marketing Environment

What percentage of U.S.adults now recycles their soda bottles and newspapers?

Correct Answer
verified

Every time a consumer surfs the web and clicks on a site,online marketers can place _____ on that user's computer,showing them how that consumer navigates the web and what he or she does or does not buy.

Correct Answer
verified

Ryan knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer.To accomplish this goal,Ryan's firm must look at everything it does

Correct Answer
verified

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.The challenge for marketers is to determine whether a group's culture

Correct Answer
verified

Which of the following statements accurately describes the current income distribution in the United States?

Correct Answer
verified

Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life.

Correct Answer
verified

From a firm's perspective,the biggest advantage of RFID is

Correct Answer
verified

Select the statement that best describes the key traits of Generation Y.

Correct Answer
verified

Typical demographic data include all of the following except

Correct Answer
verified

In some parts of the United States a long sandwich is called a sub sandwich.In other parts of the country it is called a grinder.This is an example of what type of macroenvironmental factor?

Correct Answer
verified
This is an...
View Answer

When marketers monitor the economic situation affecting their target markets,they are likely to monitor changes in all of the following except

Correct Answer
verified

When analyzing the immediate environment and the macroenvironment,marketers must be careful to keep the firm at the center of all analyses.

Correct Answer
verified

Which technological advancement enables a firm to track an item from the moment it was manufactured,through the distribution system,to the retail store,and into the hands of the final consumer?

Correct Answer
verified

A firm's macroenvironment includes all of the following except

Correct Answer
verified

Christy,who was born in 1955,advocated for "casual Friday" at her workplace.Christy is a member of which generational cohort?

Correct Answer
verified

When you register your telephone number with the National Do Not Call Registry,you are responding to a need for

Correct Answer
verified

As demographic factors,why are marketers interested in the education level,occupation,and income of consumers?

Correct Answer
verified
Studies show that higher levels of educa...
View Answer

Baby Boomers represent a tremendous opportunity for today's marketers.Who are the Baby Boomers? Based on their age,what might be some products that they would be interested in?

Correct Answer
verified
Baby Boomers are the post-World War II g...
View Answer

Correct Answer
verified

Mary Grace is studying the demographics of the students attending her elementary school.What information will Mary Grace study?

Correct Answer
verified
She will likely look...
View Answer

Exam 5: Analyzing the Marketing Environment

What percentage of U.S.adults now recycles their soda bottles and newspapers?

Correct AnswerverifiedShow Answer

Every time a consumer surfs the web and clicks on a site,online marketers can place _____ on that user's computer,showing them how that consumer navigates the web and what he or she does or does not buy.

Correct AnswerverifiedShow Answer

Ryan knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer.To accomplish this goal,Ryan's firm must look at everything it does

Correct AnswerverifiedShow Answer

The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.The challenge for marketers is to determine whether a group's culture

Correct AnswerverifiedShow Answer

Which of the following statements accurately describes the current income distribution in the United States?

Correct AnswerverifiedShow Answer

Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life.

Correct AnswerverifiedShow Answer

From a firm's perspective,the biggest advantage of RFID is

Correct AnswerverifiedShow Answer

Select the statement that best describes the key traits of Generation Y.

Correct AnswerverifiedShow Answer

Typical demographic data include all of the following except

Correct AnswerverifiedShow Answer

In some parts of the United States a long sandwich is called a sub sandwich.In other parts of the country it is called a grinder.This is an example of what type of macroenvironmental factor?

Correct AnswerverifiedThis is an...View AnswerShow Answer

When marketers monitor the economic situation affecting their target markets,they are likely to monitor changes in all of the following except

Correct AnswerverifiedShow Answer

When analyzing the immediate environment and the macroenvironment,marketers must be careful to keep the firm at the center of all analyses.

Correct AnswerverifiedShow Answer

Which technological advancement enables a firm to track an item from the moment it was manufactured,through the distribution system,to the retail store,and into the hands of the final consumer?

Correct AnswerverifiedShow Answer

A firm's macroenvironment includes all of the following except

Correct AnswerverifiedShow Answer

Christy,who was born in 1955,advocated for "casual Friday" at her workplace.Christy is a member of which generational cohort?

Correct AnswerverifiedShow Answer

When you register your telephone number with the National Do Not Call Registry,you are responding to a need for

Correct AnswerverifiedShow Answer

As demographic factors,why are marketers interested in the education level,occupation,and income of consumers?

Correct AnswerverifiedStudies show that higher levels of educa...View AnswerShow Answer

Baby Boomers represent a tremendous opportunity for today's marketers.Who are the Baby Boomers? Based on their age,what might be some products that they would be interested in?

Correct AnswerverifiedBaby Boomers are the post-World War II g...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Mary Grace is studying the demographics of the students attending her elementary school.What information will Mary Grace study?

Correct AnswerverifiedShe will likely look...View AnswerShow Answer

Correct Answer
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This is an...
View Answer

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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Studies show that higher levels of educa...
View Answer

Correct Answer
verified
Baby Boomers are the post-World War II g...
View Answer

Correct Answer
verified

Correct Answer
verified
She will likely look...
View Answer