Question 1

situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,physical surroundings,__________,and antecedent states.

Accepted Answer

A)   competitive offerings
B)   temporal effects
C)   core values
D)   motivation
E)   economic effectsF) C) and E)
G) B) and D)

Question 2

VALS Framework
-creates profiles of people based on their primary motivation and resources.In the VALS framework above,"C" refers to

Accepted Answer

A)   Ideals.
B)   Achievement.
C)   Self-Expression.
D)   Survivors.
E)   Innovators.F) C) and D)
G) A) and E)

Question 3

There are five stages in the consumer purchase decision process.The first stage is __________.

Accepted Answer

A)   information search
B)   purchase decision
C)   alternative evaluation
D)   postpurchase behavior
E)   problem recognitionF) B) and E)
G) A) and B)

Question 4

BzzAgent researches a product or service before committing to a campaign and rejects about _________ of the companies that seek its service.

Accepted Answer

A)   20 percent
B)   40 percent
C)   50 percent
D)   70 percent
E)   80 percentF) B) and E)
G) A) and D)

Question 5

__________ is a stimulus or symbol perceived by consumers.

Accepted Answer

A)   drive
B)   cue
C)   attitude
D)   response
E)   reinforcementF) A) and C)
G) A) and D)

Question 6

Which of the following is NOT part of the physical surroundings of a retail store that can influence how purchase decisions are made?

Accepted Answer

A)   decor
B)   crowding
C)   lighting
D)   music
E)   time of dayF) A) and B)
G) A) and C)

Question 7

Subliminal Book Cover Photo
-book cover photo above for The Secret Sales Pitch: An Overview of Subliminal Advertising,is about subliminal messages,which reflect a person's __________ influences.

Accepted Answer

A)   sociocultural
B)   situational
C)   psychological
D)   acculturation
E)   valueF) C) and D)
G) A) and E)

Question 8

example of a public source of information consulted during an external search would include

Accepted Answer

A)   advertising.
B)   Consumer Reports magazine.
C)   sales personnel.
D)   friends and relatives.
E)   point of purchase displays in stores.F) All of the above
G) B) and E)

Question 9

what significance to marketing is the family life cycle?

Accepted Answer

Consumers act and purchase differently a...

Question 10

evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,walking to the Subway shop and buying a sandwich is a __________.

Accepted Answer

A)   drive
B)   response
C)   reinforcement
D)   cue
E)   promptF) A) and B)
G) All of the above

Question 11

set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as ____________.

Accepted Answer

A)   national character
B)   culture
C)   social class
D)   code of ethics
E)   ethnic ideologyF) A) and D)
G) D) and E)

Question 12

There are various nonprofit publications dedicated to assisting in consumer education and decision-making.Examples of these public sources of information for an external information search include Consumer Reports,__________,and TV "consumer programs."

Accepted Answer

A)   advertisements
B)   sales personnel
C)   friends and relatives
D)   government agencies
E)   point of purchase displaysF) A) and E)
G) None of the above

Question 13

Figure 5-5
-According to Figure 5-5 above,the need for status,respect,and prestige would be found in what level of the hierarchy of needs?

Accepted Answer

A)   "A"
B)   "B"
C)   "C"
D)   "D"
E)   "E"F) C) and D)
G) A) and B)

Question 14

the VALS framework,consumers who are receptive to new ideas and technologies and like variety in their lives are referred to as __________.

Accepted Answer

A)   Experiencers
B)   Makers
C)   Achievers
D)   Innovators
E)   StriversF) D) and E)
G) C) and E)

Question 15

Figure 5-5
-According to Figure 5-5 above,"B" defines what level in the hierarchy of needs?

Accepted Answer

A)   self-actualization
B)   personal
C)   social
D)   safety
E)   physiologicalF) A) and E)
G) A) and B)

Question 16

Acura automobile ad is headlined by a quote from Henry David Thoreau,"Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's __________ needs.

Accepted Answer

A)   physiological
B)   personal
C)   safety
D)   social
E)   psychologicalF) A) and B)
G) B) and E)

Question 17

__________ is a VALS group that would be the most likely to read business and news magazines such as Fortune and Time.

Accepted Answer

A)   Experiencers
B)   Believers
C)   Makers
D)   Achievers
E)   InnovatorsF) All of the above
G) A) and D)

Question 18

Which of the following is NOT a strategy used by marketers of high-involvement offerings?

Accepted Answer

A)   use personal selling to provide consumers with information
B)   use social media to create online experiences for the brand
C)   avoid stockout situations so that buyers don't substitute a competing brand
D)   use Internet search engines such as Microsoft Bing and Google to assist buyers
E)   run ads to provide consumers with informationF) None of the above
G) C) and D)

Question 19

Enduring characteristics within a person or in his or her relationship with others are referred to as a(n) ____________.

Accepted Answer

A)   key traits
B)   persona
C)   individualism
D)   core values
E)   ideal selfF) D) and E)
G) B) and E)

Question 20

About 65 percent of BzzAgents are

Accepted Answer

A)   Fortune 500 CEOs.
B)   buzzing entrepreneurs.
C)   older than 25 years of age.
D)   women.
E)   men.F) A) and E)
G) A) and D)

Exam 5: Understanding Consumer Behavior

set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as ____________.

Correct AnswerverifiedShow Answer

Figure 5-5 -According to Figure 5-5 above,the need for status,respect,and prestige would be found in what level of the hierarchy of needs?

Correct AnswerverifiedShow Answer

There are five stages in the consumer purchase decision process.The first stage is __________.

Correct AnswerverifiedShow Answer

the VALS framework,consumers who are receptive to new ideas and technologies and like variety in their lives are referred to as __________.

Correct AnswerverifiedShow Answer

example of a public source of information consulted during an external search would include

Correct AnswerverifiedShow Answer

Acura automobile ad is headlined by a quote from Henry David Thoreau,"Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's __________ needs.

Correct AnswerverifiedShow Answer

__________ is a stimulus or symbol perceived by consumers.

Correct AnswerverifiedShow Answer

__________ is a VALS group that would be the most likely to read business and news magazines such as Fortune and Time.

Correct AnswerverifiedShow Answer

About 65 percent of BzzAgents are

Correct AnswerverifiedShow Answer

situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,physical surroundings,__________,and antecedent states.

Correct AnswerverifiedShow Answer

BzzAgent researches a product or service before committing to a campaign and rejects about _________ of the companies that seek its service.

Correct AnswerverifiedShow Answer

evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,walking to the Subway shop and buying a sandwich is a __________.

Correct AnswerverifiedShow Answer

VALS Framework -creates profiles of people based on their primary motivation and resources.In the VALS framework above,"C" refers to

Correct AnswerverifiedShow Answer

what significance to marketing is the family life cycle?

Correct AnswerverifiedConsumers act and purchase differently a...View AnswerShow Answer

Which of the following is NOT part of the physical surroundings of a retail store that can influence how purchase decisions are made?

Correct AnswerverifiedShow Answer

Subliminal Book Cover Photo -book cover photo above for The Secret Sales Pitch: An Overview of Subliminal Advertising,is about subliminal messages,which reflect a person's __________ influences.

Correct AnswerverifiedShow Answer

There are various nonprofit publications dedicated to assisting in consumer education and decision-making.Examples of these public sources of information for an external information search include Consumer Reports,__________,and TV "consumer programs."

Correct AnswerverifiedShow Answer

Which of the following is NOT a strategy used by marketers of high-involvement offerings?

Correct AnswerverifiedShow Answer

Enduring characteristics within a person or in his or her relationship with others are referred to as a(n) ____________.

Correct AnswerverifiedShow Answer

Figure 5-5 -According to Figure 5-5 above,"B" defines what level in the hierarchy of needs?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Consumers act and purchase differently a...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified