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  -Refer to Figure 10-3. What is the marginal revenue of the sixth unit of output? A)  $4 B)  $5 C)  $9 D)  $54 -Refer to Figure 10-3. What is the marginal revenue of the sixth unit of output?


A) $4
B) $5
C) $9
D) $54

E) A) and B)
F) C) and D)

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The demand curve of a monopolistically competitive firm


A) is horizontal because the firm must cut its price to sell more.
B) is perfectly elastic.
C) is downward sloping because it sells an identical product.
D) is downward sloping because it must cut its price to sell more.

E) A) and B)
F) B) and C)

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If marginal revenue is negative, then the revenue lost from receiving a lower price on all the units that could have been sold at the original price is smaller than the additional revenue from selling one more unit of the good.

A) True
B) False

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How would a marketing campaign directed at single women improve the chances of success at a place like a cigar bar?

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By marketing to single women, a cigar ba...

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If buyers of a monopolistically competitive product feel the products of different sellers are strongly differentiated, then the demand for each seller's product is


A) perfectly inelastic.
B) perfectly elastic.
C) relatively inelastic.
D) relatively elastic.

E) B) and C)
F) A) and C)

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In the highly competitive fast-food restaurant market, brand name restaurants have a strong profit incentive to maintain high sanitary conditions and avoid any negative consequences.

A) True
B) False

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For a monopolistically competitive firm, price equals average revenue.

A) True
B) False

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  -Refer to Figure 10-14. Economies of scale are exhausted at which output level? A)  Q<sub>1</sub> units B)  Q<sub>2</sub> units C)  Q<sub>3</sub> units D)  more than Q<sub>1</sub><sub> </sub>units -Refer to Figure 10-14. Economies of scale are exhausted at which output level?


A) Q1 units
B) Q2 units
C) Q3 units
D) more than Q1 units

E) All of the above
F) B) and C)

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  -Refer to Figure 10-9. Which of the graphs in the figure depicts a monopolistically competitive firm that is minimising its losses? A)  Panel A B)  Panel B C)  Panel C D)  Panel A and Panel C -Refer to Figure 10-9. Which of the graphs in the figure depicts a monopolistically competitive firm that is minimising its losses?


A) Panel A
B) Panel B
C) Panel C
D) Panel A and Panel C

E) None of the above
F) A) and D)

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Which of the following is true for a firm with a downward-sloping demand curve for its product?


A) Price, average revenue, and marginal revenue are all equal.
B) Price, average revenue, and marginal revenue are all different.
C) Price equals average revenue but is greater than marginal revenue.
D) Price equals average revenue but is less than marginal revenue.

E) None of the above
F) B) and D)

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In the long run, if the demand curve of a monopolistically competitive firm is tangent to its average total cost curve, then


A) the firm would break even.
B) the firm would shut down temporarily.
C) the firm would earn enough revenue to cover its variable costs, but not its fixed costs.
D) the firm would earn an economic profit.

E) A) and D)
F) B) and C)

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If a firm can produce a product at a lower average cost than its competitors, it stands a better chance of earning economic profit.

A) True
B) False

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  -Refer to Figure 10-18. Which of the following statements is true? A)  D<sub>a </sub>represents the long-run demand curve facing a monopolistic competitor in a constant-cost industry while D<sub>b</sub><sub> </sub>depicts the demand curve in the short run. B)  D<sub>a</sub><sub> </sub>represents the long-run demand curve facing a monopolistic competitor in a constant-cost industry while D<sub>b</sub><sub> </sub>depicts the long-run demand curve in an increasing-cost industry. C)  D<sub>a</sub><sub> </sub>represents the long-run demand curve facing a perfect competitor while D<sub>b</sub><sub> </sub>depicts the long-run demand curve facing a monopolistic competitor. D)  D<sub>a</sub><sub> </sub>represents the long-run supply curve in a perfectly competitive, constant-cost industry while D<sub>b</sub><sub> </sub>depicts the long-run demand curve facing a monopolistic competitor in a decreasing-cost industry. -Refer to Figure 10-18. Which of the following statements is true?


A) Da represents the long-run demand curve facing a monopolistic competitor in a constant-cost industry while Db depicts the demand curve in the short run.
B) Da represents the long-run demand curve facing a monopolistic competitor in a constant-cost industry while Db depicts the long-run demand curve in an increasing-cost industry.
C) Da represents the long-run demand curve facing a perfect competitor while Db depicts the long-run demand curve facing a monopolistic competitor.
D) Da represents the long-run supply curve in a perfectly competitive, constant-cost industry while Db depicts the long-run demand curve facing a monopolistic competitor in a decreasing-cost industry.

E) A) and B)
F) B) and C)

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What are the key factors that determine the profitability of a firm in a monopolistically competitive market?

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and to produce its p...

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Explain the significance of brand management to a firm that has differentiated its product. Comment specifically on the importance of obtaining a trademark.

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The owner or manager of a firm that has ...

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Which of the following is not a characteristic of monopolistic competition?


A) There are many buyers and sellers.
B) There are low barriers to entry.
C) Average revenue is equal to price.
D) The products sold by all firms are identical.

E) All of the above
F) A) and C)

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  -Refer to Figure 10-10. to answer the following questions. a. What is the profit-maximising output level? b. What is the profit-maximising price? c. At the profit-maximising output level, how much profit will be realised? d. Does this graph most likely represent the long run or the short run? Why? -Refer to Figure 10-10. to answer the following questions. a. What is the profit-maximising output level? b. What is the profit-maximising price? c. At the profit-maximising output level, how much profit will be realised? d. Does this graph most likely represent the long run or the short run? Why?

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a. The profit-maximising outpu...

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A monopolistically competitive firm that is profitable in the short run will face competition that will eventually eliminate the firm's profits in the long run. But the firm can stave off competition and continue to earn economic profits if


A) it can successfully sue its competitors for copyright infringement.
B) it can move to another country where there is less competition.
C) it can lobby the government to establish a price floor for its product.
D) it can find new ways to differentiate its product.

E) A) and D)
F) C) and D)

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Excess capacity is a characteristic of monopolistically competitive firms. What does excess capacity mean?


A) It means that firms do not produce the output level that corresponds to the minimum point on their average total cost curves.
B) It means that firms hire more than the minimum number of workers needed to produce the profit-maximising level of output.
C) It means that firms produce with inefficient combinations of resources.
D) It means that firms build plants that are not large enough to achieve minimum efficient scale.

E) C) and D)
F) B) and C)

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Every firm that has the ability to affect the price of the good or service it sells will


A) have a perfectly elastic demand curve.
B) have a marginal revenue curve that lies below its demand curve.
C) earn a short-run profit but break even in the long run.
D) shut down in the short run.

E) A) and B)
F) A) and C)

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