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To increase U.S.energy independence, prices must be lowered on gasoline and electricity.

A) True
B) False

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Along a linear or straight-line demand curve, demand is more elastic at higher prices.

A) True
B) False

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A demand curve that is perfectly inelastic is


A) Horizontal.
B) Vertical.
C) Upward-sloping.
D) Downward-sloping.

E) B) and C)
F) A) and D)

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If the demand for a product is elastic, then


A) The percentage change in quantity demanded is greater than the percentage in price.
B) The percentage change in price is greater than the percentage change in quantity demanded.
C) The change in the quantity demanded is greater than the change in income.
D) Buyers are not very sensitive to a change in price.

E) None of the above
F) A) and B)

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  Refer to Figure 20.2.If the area 0P<sub>1</sub>AB is less than the area 0P<sub>2</sub>CD, we can conclude that the price elasticity of demand between point A and point C is A) Elastic. B) Inelastic. C) Unitary elastic. D) Impossible to determine.It depends on whether the price has increased or decreased.Lower prices result in higher total revenue (price times quantity)  only if demand is elastic. Refer to Figure 20.2.If the area 0P1AB is less than the area 0P2CD, we can conclude that the price elasticity of demand between point A and point C is


A) Elastic.
B) Inelastic.
C) Unitary elastic.
D) Impossible to determine.It depends on whether the price has increased or decreased.Lower prices result in higher total revenue (price times quantity) only if demand is elastic.

E) All of the above
F) B) and C)

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If the price of Coke rises by 5 percent and the sales of Pepsi go up by 10 percent, we can conclude that


A) The sign on the cross-price elasticity will be negative.
B) Both goods are normal goods.
C) Both goods are substitute goods because the cross-price elasticity is +0.5.
D) Both goods are substitute goods because the cross-price elasticity is +2.

E) None of the above
F) A) and B)

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During a recession the sales of autos fall, and the best measure of this is to use cross-price elasticity.

A) True
B) False

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Explain why it is so important for a business to understand the concept of price elasticity and be able to measure this for its products.

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The choice of what prices will maximize ...

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The demand is more price-elastic


A) In the long run.
B) If the product is a necessity.
C) If the product is a small part of the consumer's budget.
D) If the product has very few substitutes.

E) C) and D)
F) None of the above

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Cross-price elasticity refers to


A) How responsive consumers are to a change in price.
B) How responsive consumers are to a change in income.
C) How responsive consumers of one good are to a change in the price of another good.
D) How responsive consumers are to a change in quantity demanded.

E) B) and C)
F) A) and B)

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If demand is very inelastic,


A) The demand curve will be very flat.
B) The demand curve will be horizontal.
C) The demand curve will be very steep.
D) The demand curve is upward-sloping.

E) C) and D)
F) B) and C)

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On a demand curve, demand is more elastic


A) At higher prices.
B) At lower prices.
C) When demand is unitary.
D) At the middle price.

E) A) and B)
F) None of the above

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The formula for the elasticity of supply is


A) The percentage change in quantity supplied divided by the percentage change in price.
B) The percentage change in price divided by the percentage change in quantity supplied.
C) The percentage change in quantity supplied divided by the percentage change in income.
D) The percentage change in price divided by the percentage change in quantity demanded.

E) B) and C)
F) A) and B)

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Which of the following does not influence the price elasticity of demand?


A) The availability of substitutes.
B) The price of the item relative to the consumer's budget.
C) Costs of production.
D) The length of time.

E) B) and C)
F) B) and D)

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If the price elasticity of demand is equal to 2, the good has _____ demand.


A) elastic
B) inelastic
C) unitary elastic
D) restrictive

E) B) and D)
F) A) and B)

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If the price of sandals increases by 10 percent and the quantity demanded falls by 20 percent, then the price elasticity of demand in absolute value is


A) .2.
B) 2.
C) 20 percent.
D) 2 percent.

E) All of the above
F) C) and D)

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If demand is elastic, then


A) An increase in price will reduce total revenue.
B) An increase in price will increase total revenue.
C) A decrease in price will reduce total revenue.
D) A decrease in price will have no effect on total revenue.

E) B) and D)
F) B) and C)

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If the elasticity of demand for cigarettes is 0.4, a seller should


A) Increase price to increase total revenue.
B) Decrease price to increase total revenue.
C) Reduce price to maximize profits.
D) Increase price because the percentage change in quantity demanded will be greater than the price effect.If price elasticity of demand is 0.4, then demand is very inelastic.That means the seller can increase price and increase total revenue.

E) None of the above
F) B) and D)

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Suppose the price of video games falls from $40 to $20 and as a result the quantity demanded of scooters falls from 40,000 to 10,000 per year.The value of the cross-price elasticity of demand is


A) 1.80.
B) 1.00.
C) 0.83.
D) 0.56.

E) B) and C)
F) A) and D)

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If a good is inferior, its


A) Cross-price elasticity is negative.
B) Price elasticity of demand is negative.
C) Income elasticity of demand is positive.
D) Income elasticity of demand is negative.

E) C) and D)
F) All of the above

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